Publications & Research in Development
Dr. Pugh's developing scholarly portfolio centers behavioral marketing, consumer psychology, algorithmic trust, cultural context, and the psychology of marketplace decision-making.
Research Programs & Manuscript Development
Research Framework
DECODE — Cultural Determinants of Consumer Engagement in Digital Environments
A behavioral marketing research program examining how historical institutional distrust and cultural mistrust sensitivity shape post-exposure algorithmic trust among Black consumers, with downstream effects on ad avoidance, purchase intention, and brand trust.
Research Development
Algorithmic Transparency, Personalization, and Consumer Trust
Experimental work testing how randomized transparency and personalization conditions change consumer responses to algorithmic marketing systems.
Research Development
Consumer Psychology, Culture, and Marketplace Decision-Making
A broader line of inquiry connecting behavioral marketing, cultural psychology, trust, fairness, and consumer choice across contemporary market environments.
Doctoral Dissertation
Mental Health and Support Systems: The Impact on Dominican Republic Entrepreneurs
Doctoral research completed in International Psychology, Organizations & Systems. The dissertation examined entrepreneurial experience in the Dominican Republic and forms part of Dr. Pugh's broader foundation in culture, systems, entrepreneurship, and applied behavioral research.
Verified Work Only
This page is intentionally limited to work that can be accurately represented as completed, in development, or otherwise verified. Journal articles, book projects, conference presentations, and public scholarship will be added here as their status is confirmed.
This approach keeps the academic record precise while allowing the site to show the direction and coherence of the broader behavioral marketing research agenda.
Working Papers
Developing manuscripts and research notes will be listed here once titles, collaborators, and manuscript status are finalized.
Public Scholarship
Essays and accessible research translation will extend the behavioral marketing agenda for students, practitioners, and broader public audiences.
Research & Editorial Inquiries
For research collaboration, manuscript discussion, speaking, or editorial inquiries.
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